To some, Atarashi is simply a bi-weekly party in Europe. But in reality, it’s a world, a vibe, and a way of life. Driven by a collective of Italian-Parisian creatives, the event travels through stunning venues, maintaining a monthly residency in the heart of Paris.
Atarashi partnered with Visionz to elevate their identity through professional Show Direction. They sought to stand out in the competitive house music scene by placing a heavy emphasis on musical and artistic storytelling. We delivered a comprehensive suite of services, including Show Direction, Lighting, VJing, Content Creation, and Stage Design.
The result is a sophisticated visual package that centers on the brand’s iconic logo. Our approach balanced modern, high-impact aesthetics with a sense of “visual poetry,” ensuring every show felt both cutting-edge and tastefully curated.
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